Argo House Brand Identity

Jess and Carol approached me to design their logo for their newly revamped company Argo House. They wanted a logo that was simplistic, and modern but one that would stand out against their competitors and be instantly recognisable. Using the 'A' and 'H' from Argo House, I created a singular icon that represents the brand. A combination of a bold Serif font and a thin angular san serif merge to create the combination that is Argo House.