In March 2015, Virgin Global invited 70 Virgin specialists from different companies under their umbrella to a workshop in London. The theme was the ‘Future of Business in a Hyperconnected World’. The event was part inspiration, part practical application, and the identity needed to reflect that.
A red line was used as a graphic element across all mediums. It crossed at various points to symbolise the human connections being made at the workshop, and the millions of connections made online on a daily basis. The identity aimed to have a raw, ‘work-in-progress’ feel about it, which played into the tight budget. Red tape and brown paper was used to transform the empty room, whilst communicating the idea of connectivity. These tactile, low-fi materials enticed delegates to interact and have fun with them throughout the conference.
Designer: Sarah Gregg-Macdonald
Copywriter: Kate Royce
Creative Director: Joanne Thomas
THE FLOOR PLAN
The room was transformed over the two-day period, so every time the delegates came out of a talk or workshop, more ‘connections’ appeared to have been made.